claudia.

Claudia Gaviria brings over 15 years of creative expertise at the intersection of beauty, fashion, and lifestyle. As the Founder of Tenez, a tennis lifestyle company created to disrupt traditional tennis culture, she has reimagined the game through dynamic tournaments, bold streetwear, and collaborations that blend sport with art and culture.

Throughout her career, Claudia has demonstrated a passion for breaking boundaries and creating spaces where people can connect and thrive. Her innovative approach bridges industries, fosters collaborations, and redefines how culture brings people together. Known for her impact in experiential marketing, creative partnerships, and storytelling, Claudia continues to stand out as a trailblazer in the worlds of sport and lifestyle.